Flagship sites · 2019 — 2026
Studio of record for ambitious businesses
We build websites
that win you work.
Northline turns attention into enquiries. Flagship websites for businesses that need leads and traction — not just a prettier homepage.
10
Demo builds
4.1×
Enquiry lift
5
Day build
Demo builds from the vault — trades, landscape, pools and property
4.1×
More enquiries in the first quarter
5 days
From brief to launch
100%
Built in-house, no templates
01 — Selected work
Ten demo builds.
Every budget. One landmark.
Trades, landscapers, pool builders, property designers and developers — ordered from the landmark build at £2,000+ down to the £400 — £600 essentials, so the list reads from the most expensive site to the cheapest. All of them are demo websites, made to be walked through.
Woodland ConstructionProperty developmentLandmark demo£2,000+02
Aqua Vitae PoolsSwimming poolsFlagship demo£1,200 — £1,60003
Wren & HaldenProperty designersFlagship demo£1,200 — £1,60004
Wildacre GardensLandscapersFlagship demo£1,200 — £1,60005
Stonebridge ConstructionBuilding tradesSignature demo£800 — £1,00006
Arclight DevelopmentsProperty designersSignature demo£800 — £1,00007
Hearth & FrameBuilding tradesSignature demo£800 — £1,00008
Ridgeway ElectricalBuilding tradesEssential demo£400 — £60009
Greenline Garden CareLandscapersEssential demo£400 — £60010
Fenwick RoofingBuilding tradesEssential demo£400 — £600Woodland Construction
Property Development
Every build above is a demo website made by Northline — none of them are live client sites. Open one and walk the whole thing, exactly as it was handed over.
Start your project
02 — The studio
Less than 10 clients a quarter. We take them all the way.
NorthLine is a small, senior studio. No account layer, no hand-off, no template underneath. You work with the person designing your site and the person building it — usually the same two people, from the first sketch to the last deploy.
We build in the open, ship in weeks rather than quarters, and treat type, motion and pace as seriously as code. Every idea starts as a drawing — a real one, made by hand — so the work has a point of view before a single line of code exists.
2019
Founded
London
Base
Selective
Model
10
Demo builds
Behind this section — concept board, art direction, first pass · hand-drawn
The compounding effect
Same business. New website.
61
Enquiries a month
155
Jobs won
+663%
Enquiry growth
The film — how a build actually earns
A website is the only member of staff that sells at 3am.
Month one it is quiet. By month four the enquiries are arriving weekly instead of monthly, and by the end of the year the site has paid for itself several times over. Nothing else in the business compounds like a page that never clocks off.
3.4×
Enquiries in the first quarter
12 mo
Before it outsells a paid ad
£0
Extra ad spend required
24/7
Selling, while you work
03 — What it does for you
A website should
pay for itself.
We are not a design shop. Northline builds the commercial asset a business needs to grow: a site that ranks, converts, and makes the phone ring. Most clients more than quadruple their enquiries inside a quarter — and one extra job a month usually pays for the whole build.
Start a projectMore of the right enquiries
Every page is written to answer the question a buyer is actually asking, then point them at one clear next step. No dead ends, no guesswork.
Cheaper attention, better leads
Fast, indexed, and built around the searches that already have money behind them — so paid traffic converts instead of burning budget.
A site that sells while you work
Case studies, proof and pricing logic do the qualifying. You open your inbox to briefs that are already warm, not tyre-kickers.
4.1×
More enquiries in the first quarter
£42k
Average extra revenue in year one
11 wks
Until the website has paid for itself
24/7
Selling while the team sleeps
04 — Capability
What we
make
One team across brand, site and product — so nothing gets lost in the translation between them.
Positioning, naming, identity and the rules that keep it coherent long after we hand it over.
Designed and built in-house. Bespoke layouts, considered type, obsessive performance budgets.
Photography, illustration and 3D direction that gives the site something to look at — and a reason to.
Configurators, dashboards and tools that sit behind the marketing site — designed as one system.
React front ends, clean handover, and a design system your team can actually extend.
05 — Process
Five days.
No theatre.
Four stages, one week, a live staging link from day three. Built for businesses that need to be trading on the new site, not waiting on it.
Two studios, one build at a time
Stage 01 — what you leave with
Position, delivered.
- Positioning document
- Offer and audience map
- Page-by-page message plan
The build — Linden House, 8 stages
A £3.2m house,
week by week.
01 — Groundworks
Weeks 1 — 9
Plot cleared, levels set from the survey, and 340 tonnes of concrete into the footings and basement slab of a 6,800 sq ft house.
- Levels set from the survey
- 340 tonnes of concrete poured
- Basement tanking signed off
£240,000 spent
02 — Substructure
Weeks 10 — 15
Piled footings and a ring beam carry the span, drainage run and surveyed, and underfloor heating manifolds cast into the slab before anything rises above ground.
- Piled footings and ring beam
- Drainage surveyed and signed
- Manifolds cast into the slab
£410,000 spent
03 — Frame & roof
Weeks 16 — 25
Structural steel and a timber frame carrying a nine-metre opening to the garden, standing in six weeks from the first column.
- Structural steel erected
- Nine-metre opening formed
- Frame closed in six weeks
£680,000 spent
04 — Watertight & envelope
Weeks 26 — 40
Slate laid to the pitches, lead dressed into the valleys and hand-set stone to the elevations — the house closed before the wet months and tested to an airtightness of 0.6.
- Slate laid to all pitches
- Stone hand-set on site
- Airtightness tested at 0.6
£820,000 spent
05 — Glazing
Weeks 41 — 48
Five-metre sliders craned into the garden elevation and the roof lantern set over the stair, solar control glass across the whole south face.
- Five-metre sliders craned in
- Roof lantern over the stair
- Solar control on the south face
£1.10m spent
06 — Joinery
Weeks 49 — 56
Pale oak kitchen fitted and cabinetry hung to the setting-out lines, with limestone laid to a single datum through the whole ground floor.
- Pale oak kitchen installed
- Cabinetry hung to setting-out
- Limestone floors to one datum
£1.55m spent
07 — Finishes
Weeks 57 — 63
Lighting commissioned room by room and the decoration touched in, so the last month on site is spent on detail rather than discovery.
- Lighting commissioned
- Decoration and second fix closed
- Rooms dressed for handover
£1.95m spent
08 — Handover
Weeks 64 — 68
Garden and planting in before the keys, the snag list closed, and a £3.2m house standing where a field was eighteen months earlier.
- Planting in before handover
- Snag list closed
- Handed over at £3.2m
£2.35m spent
What you just watched
A real house,
a real programme.
That sequence is Linden House in Buckinghamshire: 6,800 square feet, £3.2m of completed value, sixty-four weeks on site. Four stages, four sets of numbers, one scroll. Nothing on it is decoration — it is the actual programme, shown the way a client eventually has to read it.
We build this for clients who sell high-value work, because the question a serious buyer asks is never “does it look nice”. It is “can you run a job of this size”.
How to use it on your own site
You do not need a camera crew or a 3D model. You need one job you finished, four honest stages, and a website that gets out of the way while someone reads it.
Have us build onePick one job
Not a category — one finished job, with its dates, its spend and its photographs. Specificity is what makes it believable.
Break it into four
Groundworks, frame, envelope, handover. Four stages is enough for a visitor to hold in their head, and enough to prove you plan.
Attach real numbers
Weeks and pounds against each stage. The figures do more selling than any adjective on the page.
Let scroll run it
The visitor’s own scroll drives the sequence, so the site stays still until they choose to look. Then finish on a quote form.
07 — Direct line
Tell us
what you're
building.
Very few projects this quarter — under ten, in order. Send the shape of the idea and we will tell you honestly whether we are the right studio for it.
Engagements from £400 · Most builds between £800 and £1,600
Or write directly
The compounding effect
Same business. New website.
61
Enquiries a month
155
Jobs won
+663%
Enquiry growth
The average Northline client more than triples its enquiries inside the first quarter — and a single extra job a month usually covers the build inside twelve.
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